Written by seasoned practitioners who have applied the tools in over 200 client companies, Strategic Planning Unleashed provides a practical, comprehensive playbook for each phase of the process; Environmental Assessment, Internal Capabilities Assessment, Strategy Development, and Strategy Deployment.

Most strategic planning books focus on theoretical frameworks or rely on an approach endorsed by a single “ideal company”. Generic models and classroom-inspired case studies rarely hold up to the rigors of the real world. And though it’s true that some companies have obtained success in strategic planning, there is no guarantee that their approach will work for your organization – there is no sliver bullet!

Regardless of your company’s size, complexity, offering portfolio, or geographic scope, Strategic Planning Unleashed will help your organization analyze its external environment, reach consensus on your sources of competitive advantage, identify a business strategy, and execute it seamlessly.