Outlandish gaffes aside, people typically don’t remember what you’ve done. They only remember (if you’re lucky) what you’ve promoted and only what you’ve promoted most recently. 

Therefore, when looking to build a reputation, consistency of word and action is critical. How you present yourself on social networks, your resume, and on-line profiles should support the value proposition you are trying to get across to clients or current and future employers.  

For example, Nicolas Sparks might also be a ninja who enjoys finger painting and death metal, but if I asked you what he’s known for you wouldn’t hesitate in providing an answer. That’s a career brand. What’s yours?

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