I’ve found the best way to build vendor relationships is to NOT treat them like vendors.

Vendors can offer unique insights into industry trends, merging technology, and service best practices. Remember while no one knows your business like you do, vendors have the unique perspective of seeing multiple businesses across various industries and locations.

Smart business people will take advantage of the vendor’s desire to expand the relationship to a true partnership by listening to the consultative insights offered. You can return the favor by sharing deeper insights as to your needs. This enhanced communication can create a mutual win and a stronger long-term partnership.

Confused about the status of your current relationships? Remember vendor equal vending machine. If you want more than a coin operated relationship that you have to put in the effort.

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