Does Motivation Work?

The problem with motivation is that you have to be motivated for it to work. And while getting it is easy, keeping it is tremendously difficult for most people. That’s why the gym is full in January and empty by March. Motivation is fleeting. It’s not a driver of...
When It Comes to Goals, Be a Jackass

When It Comes to Goals, Be a Jackass

I have a habit of embracing June with the same optimism as January. After all, mid-year is an ideal time to celebrate our accomplishments, analyze our setbacks, and reevaluate the big-ticket BEST goals we set at the start of the year. These activities, especially the...
Why BEST Goals Bring Better Results

Why BEST Goals Bring Better Results

How professional trainers can put a fresh, motivating spin on SMART goals and help encourage employees to new levels of performance. Goal-setting is part of a trainer’s DNA. If we’re not teaching the process in one form or another, we’re using it ourselves. From...

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